CNBCยท2025-05-20 17:45Core Insights - Samsung's Project Moohan aims to compete with Apple's Vision Pro by being the first device to run on Android XR, set for launch this year [1] - Xreal's Project Aura, backed by Alibaba, is a lightweight XR product that also operates on Android XR, marking Google's entry into the XR operating system market [2][3] - The competition in the XR space is intensifying, with Xreal and Samsung positioning themselves against Meta and Apple [7] Company Developments - Samsung's Project Moohan is designed to rival Apple's $3,500 Vision Pro and will utilize Google's Android XR, which incorporates the AI assistant Gemini [1] - Xreal's Project Aura is the first glasses format device to run on Android XR, featuring Qualcomm's Snapdragon XR chips and requiring tethering to another device [3][4] - Xreal's previous products relied on its in-house operating system, but Project Aura will leverage Google's software and Qualcomm's technology [5][6] Industry Trends - The launch of Android XR is a strategic move by Google to establish itself as a major player in the XR operating system market, similar to its success with Android for smartphones [2][6] - The competition is heating up as tech giants like Meta and Apple view extended reality as a new computing paradigm, with Xreal's glasses providing a lighter alternative to traditional headsets [7]