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Google commits $150M to develop AI glasses with Warby Parker
TechCrunch·2025-05-20 21:37

Investment Commitment - Google will commit up to $150 million to Warby Parker to develop AI-powered smart glasses based on Android XR [1] - Google has already invested $75 million in Warby Parker's product development and will invest an additional $75 million contingent on meeting certain milestones [1] Partnerships and Collaborations - At Google I/O 2025, Google announced partnerships with several companies, including Samsung and Gentle Monster, to develop smart glasses with Gemini AI and AR capabilities [2] Strategic Approach - Google appears to be adopting a strategy similar to Meta's by partnering with Warby Parker, leveraging the eyewear company's popular frame designs and retail presence [3] - The first line of eyewear from the collaboration is expected to launch "after 2025" and will feature multimodal AI with both prescription and non-prescription options [4]