文旅发展要出实招做实事

Core Viewpoint - The development of the cultural tourism industry should focus on addressing major contradictions, emphasizing practical measures rather than superficial efforts, and respecting regulations to effectively advance work [1][2][3] Group 1: Current Issues in Cultural Tourism Promotion - Many local cultural tourism departments have increased promotional efforts, utilizing various creative methods to attract attention, but some have deviated from the right path by prioritizing sensationalism over substance [1][2] - There is a concerning trend where local officials equate promotional traffic with work performance, leading to a misalignment of objectives and a focus on personal visibility rather than genuine cultural representation [1][2] Group 2: The Importance of Sustainable Practices - The pursuit of traffic does not equate to positive outcomes or actual work achievements; inappropriate promotional methods can erode public trust and damage local images [2] - Genuine cultural expression and the development of unique tourism products based on local characteristics are more effective than superficial marketing strategies [3] Group 3: Recommendations for Improvement - Regions should focus on creating high-quality content that enhances local tourism reputation, improving service quality, exploring cultural depth, and innovating products to build enduring tourism excellence [3]