Google turns to Warby Parker to develop smart glasses, competing with Meta's Ray-Bans

Core Insights - Google is launching a new line of AI eyewear to compete with Meta's Ray-Ban glasses, emphasizing personal style and customization [1][4] - The new glasses will be part of Google's Android XR platform, developed in partnership with Samsung, and will support augmented reality and AI features [2][3] Product Development - The first line of smart glasses featuring multimodal AI is expected to launch after 2025, with additional products planned in collaboration with Warby Parker [3] - Google has committed up to $150 million to this partnership, with$75 million allocated for product development and commercialization [4] Market Context - Warby Parker's stock rose nearly 15% following the announcement of the collaboration with Google [4] - Meta's Ray-Ban smart glasses have seen sales triple over the past year, with prices ranging from $300 to$500, and a new version with a built-in display is expected to launch later this year [6][7] Competitive Landscape - Meta is also developing a more advanced line of AR glasses, codenamed "Artemis," aimed for release by 2027, while Google is working on its own "Project Aura" glasses [8] - Google has been exploring smart glasses for over a decade, with previous attempts like Google Glass being discontinued in 2023 [9] Technology Demonstration - A live demo of the Project Aura glasses showcased features such as messaging, appointment scheduling, and live language translation, although the demo experienced some glitches [10]