田园到餐桌、线下到云端 “山海携手”让更多特产走出去

Core Insights - The article highlights the successful collaboration between Zhejiang and Sichuan provinces in promoting local agricultural products through various initiatives, including e-commerce and live streaming sales [3][4][6][10]. Group 1: Sales Performance - The "Jinkou Jinpian" brand from Leshan achieved over 80,000 yuan in sales during a recent music festival, indicating strong market demand for local specialties [3]. - The cumulative sales from agricultural cooperatives in Jinkouhe District have surpassed 20 million yuan due to strategic partnerships and promotional events [4]. Group 2: Supply Chain Improvements - The establishment of an "order agriculture + guaranteed purchase" mechanism has improved the sales channels for local farmers, addressing the "difficulties in getting products out of the mountains" [4]. - A total of 20 agricultural cooperatives have signed strategic cooperation agreements to enhance product branding and market access [4]. Group 3: E-commerce Development - Local e-commerce initiatives have been bolstered by training programs and support from external partners, leading to significant increases in sales for local products [6][7]. - The establishment of a digital management system for e-commerce logistics has saved local farmers approximately 2.7 million yuan in shipping costs [6]. Group 4: Community Engagement - The collaboration has led to the creation of consumption assistance zones and dedicated sales cabinets to promote local products, expanding market reach [5]. - The introduction of local products into urban markets has been facilitated by partnerships with Zhejiang enterprises, enhancing product visibility and sales [10][11]. Group 5: Market Expansion - The "Mabian Youli" flagship store in Shaoxing has successfully attracted customers, showcasing local products and increasing sales through direct supply agreements [11]. - Sales of Mabian agricultural products in eastern regions have reached 24 million yuan this year, demonstrating the effectiveness of targeted procurement agreements [11].