一巾难求！ 黄子韬卫生巾断货，首批使用者感受如何？

Core Viewpoint - The launch of the sanitary napkin brand "Duo Wei" by Huang Zitao, driven by a desire for transparency and quality in the sanitary products industry, has achieved significant sales success and aims to reshape consumer trust in the market [2][6][10]. Investment and Financials - Huang Zitao has invested a total of 275 million yuan (approximately 39.5 million USD) into the brand, focusing on factory acquisition, production line upgrades, and product innovation [3]. - On its first sales day, "Duo Wei" achieved a sales figure of 400 million yuan (approximately 58.5 million USD), with all inventory sold out [6]. Product and Quality Control - "Duo Wei" offers a high cost-performance product line, with a basic package of 62 pieces priced at 49.8 yuan (approximately 7.2 USD) and a larger package for remote areas priced at 99.8 yuan (approximately 14.5 USD) [3]. - The factory operates three production lines with a production capacity of 1,200 pieces per minute and an automation rate of 90%, aiming for full automation by mid-June [3]. - The products have passed 17 national quality tests, achieving a total bacterial count of 0, and utilize AI for defect detection, maintaining a waste rate of 2% [3]. Team and Management - The founding team of "Duo Wei" includes Huang Zitao, CEO Xie Ruidong, and Wu Yue, who collectively bring expertise in celebrity influence, channel management, and product quality control [7]. - The team has emphasized the importance of quality monitoring and process management to minimize human error, given the high stakes involved in Huang Zitao's celebrity-driven venture [10]. Market Dynamics and Challenges - The entry of a male celebrity into the sanitary napkin industry has sparked discussions about empathy and understanding of female consumer needs [9]. - Huang Zitao has involved family members, particularly his wife, in product testing to ensure the brand meets consumer expectations [9]. - The sanitary napkin market is highly competitive, and Huang Zitao's involvement may drive innovation and transparency within the industry [11]. Future Prospects - The brand plans to expand its distribution channels, including negotiations with national chain supermarkets, to enhance product accessibility [7]. - The upcoming "Good Life Expo" in June aims to connect quality product providers with domestic distribution channels, potentially benefiting brands like "Duo Wei" [12].