Group 1: Sales Performance - In April 2025, FAW-Volkswagen achieved vehicle sales of 113,406 units, with a year-on-year increase of 0.4 percentage points in fuel vehicle share [1] - Volkswagen brand sold 68,001 units, up 7.9% year-on-year, while Audi brand sales reached 36,900 units, maintaining the top market share for domestic luxury fuel vehicles from January to April [1] - However, April's sales were significantly lower than March's 154,000 units, indicating a decline in momentum [1] Group 2: Market Challenges - In the first quarter, Volkswagen's global revenue was €77.6 billion, a 2.8% increase, but operating profit fell 37% to €2.9 billion [2] - In China, Volkswagen's sales dropped by 7.1% to 644,100 units, accounting for 30% of global sales, despite growth in other markets [2] - FAW-Volkswagen's total sales for 2024 were 1.6591 million units, down approximately 13% from 2023's 1.9102 million units [2] Group 3: Electric Vehicle Transition - The electric vehicle market is expected to grow significantly, with projections of 16.5 million units sold in 2025, a nearly 30% increase [3] - FAW-Volkswagen plans to launch over 20 new energy vehicles in the Chinese market by 2027, indicating a strong commitment to electric vehicle development [4] - The company will introduce 11 new models tailored for the Chinese market starting in 2026, including 6 pure electric vehicles [4] Group 4: Competitive Landscape - The rise of domestic brands like BYD and NIO poses a challenge for Volkswagen, necessitating a proactive response to maintain market position [3] - FAW-Volkswagen's transition to electric vehicles involves local teams taking a more significant role in product development, with a focus on localized technology [5] - Despite efforts in product and technology localization, the company faces pressure on market share and profitability in the competitive electric vehicle landscape [5]
一汽大众4月在华销量下滑 转型仍面临挑战
Cai Jing Wang·2025-05-21 01:22