研判2025！中国高尔夫练习场行业产业链图谱、高尔夫练习场数量及发展趋势分析：规模扩张转向质量跃升，技术赋能驱动消费场景革新[图]

Industry Overview - The Chinese golf practice range industry is undergoing a critical transformation from "scale expansion" to "quality improvement" [1][14] - In 2024, the number of golf practice ranges in China is projected to reach 3,388, representing a year-on-year growth of 11.08% [1][14] - The expansion of the middle class and increased health awareness are driving the shift of golf from a "business social tool" to "family entertainment" [1][14] - The rise of indoor simulation courses, utilizing technologies such as VR simulation systems, AI coaching, and big data analysis, is breaking down venue limitations [1][14] Industry Development History - The industry has experienced four main phases: 1. The embryonic phase (1984-1994) with the establishment of the first golf course and the China Golf Association [4] 2. The scale expansion phase (1995-2003) marked by rapid growth in the number of courses and the extension of golf to the middle class [4] 3. The policy tightening phase (2004-2013) where the number of courses surged but faced regulatory challenges [5] 4. The diversified transformation phase (2014-present) focusing on quality and the integration of technology [6] Industry Chain - The upstream of the golf practice range industry includes site construction and maintenance, equipment manufacturing, and coaching teams [8] - The midstream involves the operation and service of golf practice ranges, while the downstream consists of golf enthusiasts [8] Current Industry Status - The industry is transitioning towards quality enhancement, with a notable increase in the number of practice ranges and the adoption of advanced technologies [14] - The average daily usage time for users of VR simulators from Hengtaixin Technology exceeds 2 hours, with a repurchase rate of 45% [14] Industry Trends - The industry is experiencing accelerated smart and digital transformation, with AI, big data, and VR/AR technologies becoming standard [24] - Market segmentation is increasing, with high-end practice ranges targeting affluent customers and community mini-courses catering to family entertainment [25] - Policy guidance is becoming more significant, promoting sustainable development and encouraging the industry to return to its sporting essence [26]