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多地开启银发专列,银发族火车游成文旅消费新商机
Di Yi Cai Jing·2025-05-21 01:40

Core Insights - The rise of the silver-haired tourism market has led to the introduction of senior-friendly travel trains, providing safe and comfortable travel experiences for elderly tourists and creating new business opportunities [1][6][7] Group 1: Market Development - Various regions have launched silver-haired special trains, with the first train from Harbin carrying 555 elderly tourists on a 15-day journey to multiple destinations [1] - The first "Mountain Source, Beautiful Qinghai" silver-haired tourism train was launched in Xining, featuring a travel model that combines tourism and consumption [1][4] - The "Long Triangle" aid Xinjiang silver-haired tourism train carried nearly 300 elderly tourists from Zhejiang, Shanghai, Jiangsu, and Anhui to Xinjiang for an 18-day journey [3] Group 2: Service Enhancements - Silver-haired special trains are designed with senior-friendly features, including convenient soft sleeper modifications, meal services, and medical support [3][4] - Safety measures include a dedicated team coordinating with railway departments to ensure timely schedules and emergency response drills for various scenarios [4] Group 3: Industry Growth - The number of silver-haired special trains is increasing, with 14 trains to Tibet and 2 red-themed study trains launched this year, carrying over 6,400 tourists, of which more than 70% are elderly [6] - The government has issued plans to promote the development of silver-haired tourism, aiming to enhance service consumption and expand tourism routes [7] - The scale of tourism trains is rapidly growing, with a projected 1,860 trains in 2024, a 50% increase from 2019, and nearly 80% of passengers expected to be elderly [7]