Sohu.com(US:SOHU) 智通财经网·2025-05-21 02:11Core Viewpoint - Sohu's financial performance in Q1 2025 exceeded expectations, with total revenue reaching $136 million, driven by strong online gaming and marketing service revenues, while the net loss narrowed significantly year-over-year [1][2]. Business Layout and Development Strategy - Sohu is focusing on a "content + social" business model to drive growth, attracting user attention through high-quality content and social interactions [3]. - The company is enhancing user engagement by creating a unique knowledge live-streaming matrix, which includes popular IPs like "Zhang Chaoyang's Physics Class," and is exploring new marketing strategies through collaborations with brands [3]. - Sohu is also leveraging social distribution to deepen user connections, exemplified by the successful "2025 Spring Sohu Video Host Conference," which gathered numerous influencers and creators [3]. Multi-Engine Growth Strategy - Sohu is developing a multi-engine strategy with long dramas, short dramas, and American dramas to capture diverse growth opportunities [4]. - The company has strengthened its original content production capabilities in long dramas, producing popular series that have generated significant discussions [4]. - Sohu has established itself as a key platform for American dramas, reviving interest in this genre, while short dramas cater to younger audiences' fragmented viewing habits [4]. Brand Influence and Commercial Opportunities - Sohu is leveraging its position as a mainstream media brand to explore various commercial opportunities through flagship events and innovative content marketing activities [5][6]. - The "17th Season Sohu News Marathon" exemplifies Sohu's ability to create engaging content and enhance its influence as a mainstream media platform [6]. - The company's long-term commitment to growth and innovation is expected to yield strong compounding effects in the future [6].