朵薇卫生巾二手平台身价翻倍，业内多品牌以高增速发力

Core Insights - Huang Zitao's sanitary napkin brand, Duowei, launched its products online after two months of preparation, achieving significant sales and media attention [1][2] - The brand's pricing strategy includes a standard price of 49.8 yuan for a pack of 62 pads, with a higher price for specific regions [1] - Duowei's sales performance includes over 40 million GMV and 127,000 units sold within a short period, indicating strong market demand [1][2] Company Overview - Duowei is operated by Zhejiang Duowei Care Products Co., established in June 2021, with significant ownership by Hangzhou Hengyan Technology Co., and Hangzhou Longze Ling Network Technology Co. [3] - The brand's partners include industry professionals who oversee product quality and distribution channels [3] Industry Trends - The sanitary napkin market is experiencing growth, driven by high demand and a shift in consumer purchasing behavior, with some products being resold at inflated prices on secondary platforms [2][3] - The industry is expected to see quality improvements by 2025 due to new national standards, which will impose stricter requirements on sanitary products [3] - Competition in the sanitary napkin sector is intensifying, with some brands achieving over 50% growth in sales, indicating a dynamic market landscape [3][4] Strategic Recommendations - Industry analysts suggest that brands should focus on product innovation and channel expansion to maintain growth as market penetration approaches saturation [4] - A single product strategy is recommended for brands to quickly capture market share and establish a strong brand identity [4]