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工业文旅热潮起 企业品牌“泛舟”新蓝海
Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-05-21 03:21

Core Insights - Industrial tourism has emerged as a significant sector in China's cultural tourism market, blending industrial heritage with modern tourism experiences [1][2] - The development of industrial tourism is supported by national and local policies, indicating a strong growth potential in the coming years [2][4] Group 1: Development and Achievements - Industrial tourism in China has transitioned from pilot exploration to comprehensive display, entering a phase of rapid development [2][4] - As of now, 231 national industrial heritage sites have been recognized, over 700 industrial museums have been established, and more than 100 national industrial tourism demonstration bases have been identified [2][4] - The integration of industrial heritage into tourism is supported by various policies aimed at revitalizing and utilizing industrial relics [3][4] Group 2: Brand Development and Challenges - The focus on brand development in industrial tourism is crucial for achieving high-quality growth, yet there are challenges such as homogenization and lack of cultural depth [5][6] - Differentiation through unique IP creation and the integration of industrial history with local culture is essential for overcoming current challenges [6][7] Group 3: Integration and Market Activation - The fusion of industrial tourism with cultural tourism is seen as a new engine for activating the consumer market, with emphasis on infrastructure improvement and service quality [8][9] - Successful examples include the integration of dining experiences with cultural tourism, enhancing emotional connections and social value [8][9] Group 4: Future Directions - Recommendations for future development include enhancing planning and design, promoting mutual learning among industrial parks, scenic areas, and cultural parks, and utilizing data analytics for personalized visitor experiences [9][10] - The importance of aligning industrial tourism with corporate culture and product promotion is highlighted, showcasing successful case studies [10]