湖南盐业集团获评“低钠盐、生态盐推广示范单位”

Core Viewpoint - The event emphasizes the importance of reducing salt and oil intake, promoting balanced eating and maintaining a healthy weight, aligning with the health dietary initiatives of the Hunan provincial government [1] Group 1: Company Initiatives - Hunan Salt Industry Group received the title of "Low Sodium Salt and Ecological Salt Promotion Demonstration Unit" for its contributions in product innovation and health education [1] - Xue Tian Salt Industry, a subsidiary of Hunan Salt Industry Group, launched a series of health education initiatives called "Healthy Salt Science Year" to promote the concept of "less salt, better salt" [1] - The company showcased three major health product lines, including ecological salt with 99.7% purity, low sodium salt that substitutes part of sodium chloride with potassium chloride, and seaweed iodized salt that ensures stable iodine release [1][2] Group 2: Product Launch and Marketing - The highlight of the event was the launch of the "Xue Tian Salt: Three Meals Four Seasons" family pack, which combines various types of salt to cater to different cooking needs and health requirements [2] - To spread the health message, Xue Tian Salt collaborated with a researcher to create a health-themed rap song, and utilized public transport advertising to promote the event and products [2] - The market response was positive, with products like ecological salt, low sodium salt, and seaweed iodized salt selling out and requiring urgent restocking during the event [2] Group 3: Future Plans - Xue Tian Salt Industry plans to expand its health initiatives through community outreach, educational lectures, and a nationwide promotion of the "Healthy Salt Science Year" campaign [3] - The chairman of Hunan Salt Industry Group expressed intentions to accelerate the research and development of ecological and low sodium salt products to enhance public dietary health [3]