溜溜梅杨帆：用“好货”构建品牌护城河

Group 1 - The core viewpoint of the article highlights the successful launch of new products by Liuliu Mei, focusing on health, innovation, and market expansion in the snack industry [1][2] - Liuliu Mei has established a comprehensive distribution network covering 34 provinces in China, with 1,396 distributors and a strong online presence [2] - The company emphasizes research and development, collaborating with universities and industry associations to innovate and improve product offerings [2][3] Group 2 - Liuliu Mei's market share in the Chinese fruit snack industry is projected to reach 4.9% in 2024, ranking first, while its share in the plum product sector is 7.0% [1] - The company has successfully diversified its product matrix, including various plum-based snacks and innovative jelly products, capturing consumer interest [1][3] - The brand's commitment to quality and safety is evident in its production processes, which include automated production lines and a focus on maintaining raw material freshness [4] Group 3 - Liuliu Mei is expanding its product line to include regional specialties, such as Guizhou spicy plums, which have received positive consumer feedback and high sales [3] - The company has built a robust supply chain, sourcing high-quality raw materials both domestically and internationally, ensuring competitive pricing and quality [3][4] - Future plans include enhancing the brand's global market presence and promoting sustainable practices in sourcing and production [4]