Hongqi Chain(SZ:002697) Zhong Guo Xin Wen Wang·2025-05-21 06:49Core Points - A recent incident involving a blogger reselling Lemonade from Mixue Ice City at a scenic area has sparked significant online discussion, reaching the second spot on trending topics [2] - The blogger purchased multiple cups of lemonade at a price of 4 yuan each and resold them for 6 yuan, selling 98 cups in three and a half hours, resulting in a profit of 254 yuan [2] - The incident has raised questions about the legality of reselling products in this manner, with mixed opinions from the public [9] Company and Industry Analysis - The blogger's actions highlight a potential business opportunity in scenic areas where traditional vendors offer limited options, suggesting a market gap for affordable beverages [2][9] - Legal experts indicate that as long as the products are purchased through legitimate channels and do not violate local regulations, the resale may not constitute illegal activity, although the lack of a business license could pose issues [9] - The use of the Mixue Ice City brand and logo by the reseller is seen as a way to indicate product origin rather than an infringement of trademark rights, provided it does not negatively impact the brand [9]