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为世界消费者提供更多“中国选择”
Zhong Guo Jing Ji Wang·2025-05-21 07:14

Core Viewpoint - The popularity of "China Shopping" is not the end but a new starting point for Chinese brands to go global. With continuous improvement in the business environment, deepening market openness, and upgrades in products and services, Chinese brands are expected to shine on the global stage [1][3]. Group 1: Factors Driving "China Shopping" - The comprehensive upgrade of the tax refund policy makes shopping in China more cost-effective. For example, with a tax refund rate of 11% and a 2% handling fee, foreign tourists can save 900 RMB on a purchase of 10,000 RMB [1]. - The convenience of online services enhances the shopping experience. Policies such as visa exemptions, an increase in the number of tax refund stores, and improved coverage of foreign card POS machines stimulate foreign tourists' enthusiasm for shopping [1]. - The phenomenon of social media spreading the allure of China has attracted more attention. Notable figures have shared their experiences in China, increasing global awareness of the country [1]. Group 2: Global Competitiveness of Chinese Manufacturing - The trend of "Shopping in China" reflects the leap in global competitiveness of "Made in China." Chinese manufacturing has made significant progress in product quality, technological innovation, and design standards, enhancing the appeal of Chinese products in the global market [2]. - The transformation from "following" to "defining standards" is evident in various industries, such as the smart toilet market, which has evolved from basic functionality to health monitoring [2]. - The dual engagement of global shopping and the Chinese consumer market is a result of foreign tourists voting with their feet, showcasing China's high-level openness to the world [2]. Group 3: Future Outlook and Challenges - Despite the growth in inbound consumption, it currently accounts for about 0.5% of GDP, which is still lower than the 1% to 3% range seen in major countries [3]. - Many duty-free shops still primarily sell imported goods, indicating a need for businesses to capture the inbound consumption trend by enhancing product quality, variety, and design to attract more foreign tourists [3].