Core Viewpoint - Amer Sports is effectively managing the impact of rising import tariffs through a combination of pricing strategies, supplier negotiations, and supply chain optimization, allowing the company to maintain a positive growth trajectory despite macroeconomic uncertainties [1][2]. Financial Performance - In Q1 2025, Amer Sports reported a revenue increase of 23% year-over-year, reaching $1.473 billion, with adjusted net profit rising significantly to $150 million from approximately $50.2 million in the same period last year [1]. - The company has raised its full-year revenue growth forecast to 15%-17%, despite the ongoing 30% tariffs on imports from China, indicating confidence in its operational and financial momentum [2]. Market Position and Growth - The Greater China region is currently the second-largest market for Amer Sports but is experiencing the fastest growth, with a 43% year-over-year increase in Q1, amounting to $446 million [2]. - The Americas and EMEA regions also showed steady growth, with revenues of $465 million and $405 million respectively, both achieving a 12% increase [2]. - The Asia-Pacific region reported a remarkable 49% year-over-year growth, reaching $157 million [2]. Stock Market Reaction - Following the earnings release, Amer Sports' stock surged, reaching a peak of $37.99 per share, marking a new high for the year, and closing at $37.37, which represents an increase of over 19% [3]. - The company's market capitalization surpassed $20 billion, nearly doubling since its IPO [3]. Industry Trends - The outdoor sports market is benefiting from a cultural shift among young consumers in China, with 43.6% of this demographic viewing outdoor activities as social currency, leading to a long-term consumption trend [3]. - The average annual spending on outdoor sports activities in China ranges from 2,000 to 5,000 yuan, with top international brands averaging around 1,000 yuan per item [3].
用定价权抵消关税不确定性，始祖鸟母公司上调今年收入预期