Core Insights - Baidu's total revenues for Q1 2025 reached RMB 32.5 billion (4.47billion),markinga31.06 billion), representing a 42% increase compared to the same period last year, with diluted earnings per ADS at RMB 21.59 (2.98),up454,472 million), a 3% increase from RMB 31,513 million in Q1 2024 [3][8] - Operating income for Q1 2025 was RMB 4,508 million (621million),down18735 million), a decrease of 20% year over year [3][10] - Net income attributable to Baidu was RMB 7,717 million (1,063million),withanetmarginof302,410 million), an increase of 14% year over year, primarily due to rising costs in the AI Cloud business [9][10] - Selling, general and administrative expenses rose to RMB 5,913 million (815million),a10626 million) [10] Cash Flow and Investments - As of March 31, 2025, Baidu had cash, cash equivalents, and short-term investments totaling RMB 142.0 billion (19.57billion)[14]−FreecashflowwasnegativeRMB8.9billion(negative1.23 billion), mainly due to increased investments in AI [14][29] - The company has returned 445milliontoshareholderssincethebeginningofQ12025,withacumulativerepurchaseof2.1 billion under the 2023 share repurchase program [6][20]