智通财经网·2025-05-21 09:16Financial Performance - Weibo-SW reported Q1 2025 net revenue of $396.9 million, flat year-over-year, or a 1% increase when adjusted for fixed exchange rates [1] - Operating profit was $110 million, with an operating margin of 28% [1] - Net profit attributable to Weibo shareholders reached $107 million, a year-over-year increase of 116.36% [1] - Diluted earnings per share stood at $0.41 [1] User Engagement - As of March 2025, Weibo had 591 million monthly active users and 261 million daily active users [1] - The user scale and engagement further improved in Q1, focusing on user value and product integration [2] Revenue Breakdown - Advertising and marketing revenue was $339.1 million, remaining stable compared to the previous year [1] - Excluding Alibaba's advertising revenue, this segment decreased by 6% to $296.5 million, primarily due to reduced contributions from the online gaming and mobile sectors [1] - Revenue from Alibaba's advertising increased by 89% to $42.6 million, driven by promotional needs related to the Spring Festival and AI product marketing [1] - Value-added services revenue was $57.7 million, a 2% increase year-over-year, mainly due to growth in membership services [1] Strategic Focus - The CEO expressed satisfaction with the progress in AI applications, highlighting the launch of the Weibo Smart Search feature to all users [2] - The company aims to enhance content marketing and improve the efficiency of information flow bidding ads, maintaining stable advertising business performance [2] - Cost management has improved operational efficiency, allowing for investments in product competitiveness, AI technology, and shareholder returns [2]