Core Points - A recent incident involving a blogger reselling Lemonade from Mixue Ice City at a scenic spot has sparked significant attention and discussion, trending as the second most popular topic online [1] - The blogger sold the lemonade at a markup, with the original price being 4 yuan (costing 3.4 yuan) and reselling it for 6 yuan, achieving a profit of 254 yuan after selling 98 cups in three and a half hours [2] - Other individuals have reported similar experiences, with one claiming to have made over 200 yuan in net income by reselling the same lemonade at a concert venue [2] Legal and Regulatory Insights - A lawyer noted that as long as the resold products are purchased through legitimate channels without price gouging or harming others' rights, the resale generally does not constitute illegal activity [3] - However, resellers may face issues for not having a business license or failing to comply with local regulations regarding street vendors [3] - The lawyer also mentioned that once Mixue Ice City sells its products, the buyer has the right to dispose of them as they wish, and any restrictions on resale prices could potentially violate antitrust laws [3] - Regarding the use of the "Mixue Ice City" brand and logo by resellers, it is typically seen as a way to indicate product origin rather than malicious trademark infringement, provided it does not negatively impact the brand [3]
蜜雪冰城柠檬水遭倒卖上热搜!有人每杯加价到6元,3.5小时赚254元,客服回应!律师:产品正规,不违法
Mei Ri Jing Ji Xin Wen·2025-05-21 09:31