万兴科技(300624)：业绩短期承压 AI应用商业化潜力可期

Core Insights - The company reported a revenue of 1.44 billion yuan for 2024, a year-on-year decrease of 2.78%, with a net profit attributable to shareholders of -163 million yuan, marking a shift to negative profitability [1] - The decline in performance is attributed to intensified market competition, rising traffic costs, and goodwill impairment [2] - The company's overall gross margin for 2024 was 93.22%, down 1.55 percentage points year-on-year, with a net margin of -10.93%, a decrease of 18.24 percentage points [3] Financial Performance - In Q4 2024, the company achieved revenue of 387 million yuan, a year-on-year increase of 0.43%, but the net profit attributable to shareholders was -158 million yuan, indicating a significant loss [1][2] - Annual sales expenses rose to 849 million yuan, a 17.42% increase year-on-year, while R&D expenses increased by 9.90% to 442 million yuan, and server costs surged by 65.01% [2] - The company’s revenue by quarter for 2024 was 358 million, 347 million, 348 million, and 387 million yuan, with corresponding net profits of 26 million, -1 million, -30 million, and -158 million yuan [2] Profitability Analysis - The gross margin for the video creative business was 92.54%, down 2.10 percentage points year-on-year, while the practical tools business had a gross margin of 94.83%, down 1.50 percentage points [3] - The sales expense ratio for 2024 was 58.95%, an increase of 10.14 percentage points, while the R&D expense ratio was 30.73%, up 3.55 percentage points [3] - In Q1 2025, the company reported revenue of 380 million yuan, a year-on-year increase of 6.06%, but the net profit attributable to shareholders was -33 million yuan, reflecting a significant decline in profitability [3] Strategic Developments - The company is deepening its AI strategy with the "Tianmu" multimedia model, which covers video, image, audio, and text, and has been applied to core products like Filmora and PDFelement [4] - AI-native application revenue reached approximately 6.7 million yuan, doubling year-on-year, with significant growth in AI product revenues [4] - The video creative business generated revenue of 961 million yuan, maintaining stability with a 0.06% year-on-year increase, while the company is expanding its product matrix and enhancing AI functionalities [4]