谢庆奎“再造新西麦”遇阻：依赖澳麦成本高企、12年5次食安翻车，大健康业务难挑大梁

Core Viewpoint - Ximai Food, known as "China's Oatmeal First Stock," is facing significant challenges including cost pressures, food safety issues, and sluggish growth in new business segments despite achieving record revenue and profit in 2024 [1][2][10]. Financial Performance - In 2024, Ximai Food reported a record revenue of 1.896 billion yuan, a year-on-year increase of 20.16%, and a net profit of 133 million yuan, up 15.36% [1]. - The gross profit margin fell to 41.33%, a decrease of 3.22 percentage points year-on-year, with operating costs rising by 27.13%, significantly outpacing revenue growth [2]. - The net profit margin has declined from 16.18% in 2019 to 7.02% in 2024, indicating a nearly halved profit margin over five years [2]. Cost Management Issues - The company relies heavily on imported oats from Australia, which has led to increased raw material costs due to rising prices [2]. - Management has acknowledged the challenge of rising raw material costs and plans to optimize supply chain management and improve procurement efficiency, although specific measures remain unclear [2]. Food Safety Concerns - Ximai Food has faced multiple food safety issues, including five instances of mold contamination over the past 12 years, raising concerns about its quality control systems [3][4]. - In 2024, a batch of high-calcium milk oatmeal was found to have mold levels exceeding safety limits by over ten times, attributed to poor storage management by a distributor [3]. New Business Development - The company is attempting to diversify into the health market, with health-related product revenue growing by 23.89% to 136 million yuan in 2024, but this only represents 7.18% of total revenue [10]. - The international business is still in the exploratory phase, with no specific revenue contributions disclosed despite efforts to enter multiple overseas markets [11]. Production Capacity and Utilization - Ximai Food's designed production capacity for oatmeal products increased to 131,000 tons in 2024, but actual utilization was below 70%, indicating potential overcapacity issues [2][11]. - The company is expanding its production capabilities with new projects aimed at improving supply chain stability and product quality [12]. Future Outlook - The company has set ambitious revenue growth targets of 15%, 32.25%, and 52.0876% for the years 2025 to 2027, based on 2024 revenue [12]. - However, the combination of food safety crises and cost pressures poses significant challenges to achieving sustainable growth [13].