Airbnb爱彼迎重磅推出服务与体验，全新爱彼迎App开启深度旅行时代

Core Insights - Airbnb is launching a new product innovation called "Airbnb Services" and an upgraded "Airbnb Experiences" to enhance travel experiences beyond just accommodation [1][3] - The new offerings aim to redefine Airbnb's role in travel, shifting from merely booking stays to planning entire journeys, catering specifically to the desires of Chinese travelers [1][3] Group 1: Airbnb Services - The newly launched "Airbnb Services" includes a variety of offerings such as meals, massages, and photography, with over 80% of Chinese respondents expressing interest in adding services when booking accommodations [3] - The top five most popular service categories among Chinese travelers are private dining, simple meals, photography, massages, and spa treatments, reflecting their preferences for food, photography, and wellness [3] Group 2: Airbnb Experiences - The redefined "Airbnb Experiences" encompasses cultural activities, culinary tours, cooking classes, and outdoor adventures, allowing travelers to connect deeply with their destinations [5] - Nearly 95% of Chinese respondents indicated they would book experience projects while traveling, with 60% prioritizing "authenticity" in their search for experiences [5] Group 3: Trends in Chinese Travelers - There is a significant increase in outbound travel searches from Chinese travelers, with a growth rate exceeding 200% year-on-year, particularly in the Asia-Pacific region, with Japan and South Korea seeing over 300% growth [7] - The primary motivation for Chinese travelers is experiencing local cuisine, with searches for Bologna, Italy, skyrocketing nearly 2000% due to its association with authentic pasta [8] - Cultural consumption is on the rise, with younger travelers willing to spend on artistic experiences, as evidenced by the increased interest in events like the Setouchi International Art Festival [8] - The popularity of K-pop and related events has led to a surge in searches for destinations hosting concerts, with some locations seeing increases of over 4000% [9] - Nature and outdoor activities are driving travel trends, particularly among Gen Z travelers, with destinations like Kumano Kodo in Japan experiencing nearly 400% growth in interest [10]