Kornit Digital and MAS ACME USA Sign Strategic Partnership That Unlocks the Agility Required to Win in Today's Fashion and Apparel Production Landscape

Core Insights - Kornit Digital Ltd. has entered a strategic partnership with MAS Holdings to enhance sustainable fashion production through on-demand digital technologies [1][2] - The collaboration aims to address inefficiencies in the fashion supply chain, focusing on reducing overproduction and waste while improving profitability for brands [3][4] Company Overview - Kornit Digital is a leader in sustainable, on-demand digital fashion and textile production technologies, providing end-to-end solutions including digital printing systems and fulfillment services [6] - MAS Holdings is recognized as the largest apparel technology company in South Asia, known for its collaborations with major brands like Nike and Victoria's Secret [2] Strategic Agreement Benefits - The partnership will enable brands to optimize inventory levels and respond quickly to market demands, thus minimizing waste and maximizing full-price sell-through [3][4] - MAS ACME USA will leverage end-to-end supply chain data diagnostics to enhance manufacturing strategies and increase profits by aligning production with accurate demand forecasts [5][9] Industry Impact - The agreement is positioned as a solution to the urgent need for change in the fashion industry, which is characterized by inefficiencies and a complex supply chain [4] - The collaboration promotes onshore production flexibility, allowing for agile responses to market trends and reducing long lead times associated with traditional supply chains [8][9] Future Outlook - The partnership is expected to transform the fashion industry into a more efficient and responsible production model, ultimately leading to sustainable growth and improved working capital efficiency [8][9]