上海：支持开发原创IP 推动数字娱乐等领域IP与生产制造联动

Core Viewpoint - The Shanghai Municipal Government is implementing a special action plan to boost consumption, focusing on the development of original intellectual property (IP) and promoting the integration of digital entertainment IP with manufacturing sectors [1] Group 1: Support for Original IP Development - The government supports the development of original IP to enhance consumer experiences and drive economic growth [1] - There is an emphasis on linking traditional cultural elements, such as classical gardens and unique districts, with contemporary IP like national trend animation and cultural heritage [1] Group 2: Promotion of Themed Cultural Projects - The initiative encourages the creation of themed cultural tourism shows that incorporate unique local IP [1] - Support is provided for the development of health and wellness industries, interest courses, stress relief activities, and pet companionship services [1] Group 3: Enhancement of Night Economy - The plan aims to improve the quality of the night economy by creating distinctive nighttime consumption areas and themed markets [1] - There is a strong push for the development of "night school economy" to attract consumers during evening hours [1] Group 4: Encouragement of Niche and Original Brands - The government is promoting the establishment of niche brands and original designer brands to diversify the market [1] - The initiative also encourages the healthy development of the "two-dimensional economy," which is related to anime and related cultural products [1]