Burger King targets families through movie partnerships in latest stage of turnaround

In this articleQSR-CABurger King's "How to Train Your Dragon" menu items include the Dragon Flame-Grilled Whopper, Fiery Dragon Mozzarella Fries, Soaring Strawberry Lemonade and the Viking’s Chocolate Sundae.Source: Burger KingAs Burger King enters the next phase of its turnaround efforts, the fast-food chain is trying to lure families back to its restaurants with colored Whopper buns and kid-friendly movie partnerships.Starting Tuesday, the Restaurant Brands International chain will sell new menu items ins ...