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美团旅行:端午假期文旅订单同比增63% “龙舟基地”搜索量同比上涨216%
news flash·2025-05-21 12:49

Group 1 - The core viewpoint of the article highlights a significant increase in search volume for dragon boat-related activities and destinations on the Meituan travel platform, indicating a growing interest in traditional cultural experiences during the Dragon Boat Festival [1] - Since May 1, 2023, the search volume for "Dragon Boat Base" has surged by 216%, while "Dragon Boat Cultural Park" searches have increased by 147%, with cities like Wenzhou, Foshan, Guangzhou, Qingdao, Hangzhou, Nanjing, Dongguan, Suzhou, Ningbo, and Chengdu being the top ten destinations for "Dragon Boat Base" searches [1] - As of May 21, 2023, the overall order volume for cultural and tourism activities during the Dragon Boat Festival has risen by 63% year-on-year, with five-star hotel bookings experiencing a doubling in growth [1] Group 2 - The search volume for traditional Dragon Boat Festival food, specifically "Dragon Boat Rice," has increased by 183% since May 1, 2023, with Guangdong, Dongguan, Foshan, Jiangmen, Hangzhou, and Shenzhen emerging as popular search destinations for this dish [1]