Core Viewpoint - The ongoing dispute between franchisee Zhu Liye and brand founder Zhang Wengang over the "Dianchang Erbanmian" brand highlights issues of supply chain management, brand integrity, and contractual obligations within the franchise model [1][2][3]. Group 1: Franchise Dispute - Zhu Liye and Zhang Wengang's partnership began in September 2021, with rapid expansion following the initial success of the first "Dianchang Erbanmian" store in Jinan [2]. - The franchise fee increased from 15,800 yuan to 39,800 yuan, and a clause was added requiring Zhu Liye to open 10 stores within three years, or the brand could enter the Jinan market independently [2]. - In January 2025, Zhu Liye renamed all Jinan stores to "Zhu Popo Sweet Noodle" and began using self-developed ingredient packages after refusing to pay a requested deposit [2][3]. Group 2: Allegations and Counterclaims - The brand owner accused Zhu Liye of mixing the brand's core ingredients with others to reduce costs, which Zhu Liye denied, claiming the ingredients in question were seasoning powders [3][4]. - Zhu Liye argued that the brand's actions of granting rights to other stores constituted a breach of contract, and she provided a recording of a conversation with Zhang Wengang to support her claims [3][4]. - The brand founder stated that the core ingredient package must be sourced from the main store in Heze, but customers reported taste discrepancies between Jinan and Heze locations [2][3]. Group 3: Communication and Resolution Efforts - Zhu Liye emphasized that the rebranding was a necessary measure to prevent significant economic losses and job losses for over 300 employees due to threats of supply cut-offs [3][4]. - Despite multiple attempts to contact Zhang Wengang for comments on the allegations, he did not respond [5].
电厂二板面风波升级,品牌方指控加盟商,加盟商:不认可
Qi Lu Wan Bao Wang·2025-05-21 14:35