“文创天府·蓉耀未来”，成都市文化旅游产业链创新场景供需发布会将于明日举行

Core Insights - Chengdu's cultural tourism industry is currently in a crucial phase of high-quality development, emphasizing the need for innovative integration and the creation of new business models and experiences to attract visitors continuously [1] - The upcoming Chengdu Cultural Tourism Industry Chain Innovation Scene Supply and Demand Release Conference aims to provide a platform for innovative technologies and products, facilitating a two-way interaction between supply capabilities and market demand [1] - The rise of digital technology is reshaping content production and consumer experiences, leading to the emergence of new scenarios that enhance visitor engagement and drive the transformation of traditional experiences [1] Group 1: Industry Trends - The integration of "culture + technology" is driving a wave of innovation, resulting in immersive experiences that engage visitors emotionally and enhance their participation [8][10] - New scenarios in cultural tourism, such as the "Night Tour of Jinjiang," combine static art installations with dynamic light and sound displays, creating a poetic narrative for visitors [8] - The use of advanced technologies like VR and AI is becoming standard in enhancing visitor experiences, as seen in projects like the "Digital Dunhuang Immersive Exhibition," which allows deep engagement with cultural heritage [11][13] Group 2: Economic Impact - Large cultural events, such as concerts, have evolved into significant economic drivers, with a cross-city attendance rate exceeding 60% and generating over 200 billion yuan in related consumption [14] - The application of digital creativity in the exhibition industry is transforming complex cultural concepts into engaging, participatory experiences, enhancing the overall value of cultural events [16] - The sports industry is also benefiting from digital innovation, with trends like "Village BA" leveraging short video technology to create cultural phenomena and enhance community engagement [16][18] Group 3: Future Outlook - The upcoming release of the first batch of cultural tourism industry chain scenario lists is expected to showcase new dynamics from various fields, including digital cultural creativity, smart tourism, and intelligent exhibitions [18]