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城市24小时 | 曾经的“小透明”省会,找到流量密码了?
Mei Ri Jing Ji Xin Wen·2025-05-21 15:48

Summary of Key Points Core Viewpoint - Guizhou's capital, Guiyang, is enhancing its tourism profile through cultural events and innovative strategies, aiming to transform internet traffic into sustained visitor engagement and population growth [1][2][3]. Group 1: Cultural Events and Tourism Development - Guiyang hosted the "5·19 China Tourism Day" countdown event, featuring a grand cultural parade that attracted 268,000 attendees and 217 million online viewers, showcasing Guizhou's cultural richness [1]. - The parade included 25 teams with over 3,600 participants, highlighting Guizhou's diverse ethnic and historical culture through traditional performances [2]. - Guiyang's tourism visibility has increased significantly, moving away from being a "small transparent" provincial capital to a more recognized destination, largely due to innovative cultural initiatives [2]. Group 2: Population Growth and Urban Development - Guiyang's resident population increased by 199,600 in 2024, surpassing cities like Shenzhen and Chengdu, reaching a total of 6.6025 million, with a ten-year average annual increase of nearly 200,000 [3]. - The city aims to grow its population to between 8 million and 10 million by 2035, positioning itself as a major urban center in Western China [3]. Group 3: Economic Impact of Cultural Tourism - The integration of cultural tourism has not only attracted visitors but also created job opportunities, laying the groundwork for further population attraction [3]. - Guiyang's recent cultural initiatives, such as the success of the "Nezha 2" film, have significantly boosted local entertainment venues, drawing over 300,000 visitors, with 40% coming from outside the province [2].