竞技成绩赛事经济双丰收 北汽男篮为双奥之城贡献力量

Core Points - The Beijing Beikong team achieved its best performance in ten years by finishing as the runner-up in the 2024-2025 CBA season [1] - The Beijing Sports Bureau acknowledged the team's competitive state and contributions to sports consumption and event economy [1] Performance Summary - In the regular season, Beikong finished third with a record of 32 wins and 14 losses, achieving a win rate of 69.6%, a significant improvement from last season's 11th place and 51.9% win rate [2] - During the playoffs, Beikong showcased strong performances, including a historic "Beijing Derby" in the quarterfinals, defeating the North Control team 3-1, and sweeping the Shanxi team 3-0 in the semifinals [4] - Although Beikong lost in the finals, they managed to win a game after being down 1-3, marking a season where they defeated every team [4] Fan Engagement and Economic Impact - The team hosted nearly 300,000 fans during the season, with full attendance in the semifinals and finals, creating a "hard-to-get-a-ticket" atmosphere [5] - Various fan engagement activities were organized, enhancing the spectator experience and contributing to merchandise sales of nearly 2 million yuan [7] - The club launched a "Beijing Basketball Historical Culture Season" event, which attracted significant attention and engagement from fans and former players, generating over 15 million views on related topics [9] Future Plans and Development - The club plans to utilize the offseason for a thorough review and targeted improvements, while also participating in various competitions to enhance player skills [13] - The Beijing Shougang Basketball Club aims to continue promoting sports consumption and developing the event economy, integrating sports with culture and tourism to contribute to Beijing's development as an international sports city [13]