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Core Viewpoint - The recent reduction in Loan Prime Rate (LPR) and bank deposit rates is expected to lead to a significant decrease in insurance product preset rates in the third quarter of this year, prompting insurance companies to adapt their strategies for stable operations in a low-interest environment [1][2][3]. Rate Adjustment Expectations - The insurance industry is closely monitoring market interest rate changes due to the establishment of a mechanism linking insurance product preset rates to market rates. The likelihood of preset rate reductions in the third quarter is considered high [2]. - The maximum preset rate for newly filed ordinary insurance products will be capped at 2.5% starting September 1, 2024, with further reductions for dividend and universal insurance products [2]. - The preset rate research values for ordinary life insurance products were reported at 2.34% and 2.13% on January 10 and April 21, respectively, indicating a downward trend [3]. Industry Response to Rate Changes - Insurance companies are actively promoting product sales while preparing new products to mitigate the impact of potential preset rate reductions. This proactive approach aims to enhance sales conversion rates before any price increases or yield decreases occur [4]. - In the first quarter of this year, the total insurance premium income for life insurance companies was approximately 1.66 trillion yuan, reflecting a year-on-year decline of 0.3%, with life insurance premiums decreasing by nearly 1% [4]. Future Outlook - Expectations for further reductions in preset rates are rising, leading insurance companies to strengthen their sales efforts. Despite fluctuations in market rates, demand for protection products, particularly health insurance, remains stable [5]. - To address the narrowing profit margins in the life insurance sector, companies are encouraged to focus on developing floating yield insurance and innovative non-interest-sensitive products [5][6].