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Disney could get a surprise win from Universal's big bet on Epic Universe
Business Insiderยท2025-05-21 17:27

Core Insights - Universal's new theme park, Epic Universe, opens in Orlando, featuring attractions from major franchises like Harry Potter and Super Mario, posing a competitive challenge to Disney World [1][2] - Disney's parks chief, Josh D'Amaro, views the opening of Epic Universe as an opportunity rather than a threat, suggesting it could attract more tourists to the area, benefiting Disney as well [3][4] Market Impact - If Epic Universe succeeds, it may divert attention from Disney's parks, but Universal aims to be a strong competitor rather than directly overtake Disney [3][10] - Disney's US parks bookings are projected to increase by 4% to 7% in the next two quarters, with a 9% rise in parks revenue reported despite economic challenges [9][10] Consumer Behavior - Travel agents report a 9% increase in Universal bookings ahead of Epic's launch, while Disney bookings are expected to grow by 18% this year, indicating strong demand for both parks [10][11] - Some analysts express skepticism about the "rising tide lifts all boats" sentiment, suggesting that Epic Universe may still impact Disney's market share negatively [11][12] Economic Considerations - Economic conditions may influence consumer choices between Disney and Universal, with some potential visitors indicating they would prefer Universal if the economy were better [14]