寿险公司淡化规模情结发力浮动收益型业务

Core Viewpoint - The insurance industry is focusing on the development of floating income insurance products, particularly dividend insurance, as a key strategy for optimizing business structure and improving operational efficiency [1][2][3]. Industry Trends - Listed insurance companies have highlighted the importance of floating income insurance in their Q1 reports, indicating a shift towards dividend insurance to reduce rigid liability costs [2][4]. - China Life reported that the proportion of first-year premium income from floating income products reached 51.72%, a significant increase compared to the previous year [2]. - China Pacific Insurance noted that the new premium income from dividend insurance accounted for 18.2% of its new business, up 16.1 percentage points year-on-year [2]. Regulatory Environment - Since 2023, regulatory measures have been implemented to guide the insurance industry in optimizing liability costs, including lowering the maximum guaranteed interest rates for traditional and dividend insurance [4]. - The new "National Ten Articles" for the insurance industry, set to be released in September 2024, emphasizes the need for product transformation and supports the development of floating income insurance [3][4]. Market Dynamics - The shift towards floating income insurance is seen as both a necessary response to declining interest rates and a proactive change in strategy [3][5]. - The traditional insurance products have seen a decrease in guaranteed interest rates, making it more challenging to sell these products [3][4]. Company Strategies - Companies are increasingly focusing on enhancing their comprehensive service capabilities around dividend insurance, moving beyond just premium income to include customer service and professional sales teams [5][6]. - Insurers are prioritizing cash flow safety and stable profitability over aggressive premium growth, indicating a shift in focus towards sustainable development [6][7]. Performance Metrics - In Q1, the total premium income for life insurance companies was approximately 16,590 billion, showing a slight decline of about 0.3% year-on-year [6]. - New China Life Insurance reported a significant increase in premium income, with a 28% year-on-year growth in Q1, driven by a differentiated business approach [7].