CCB(601939) 深圳商报·2025-05-21 20:25Core Insights - The core viewpoint of the articles emphasizes the significant breakthrough achieved by Shenzhen Media Group in the field of data assets, marking a new path for data asset operation in the media industry [1][2]. Group 1: Data Asset Development - Shenzhen Media Group has successfully obtained a data property registration certificate from Shenzhen Data Exchange for its "Shenzhen City Insight" data product, completing the full process of product incubation, property registration, product listing, asset inclusion, and credit financing [1]. - The group received a credit financing of 30 million yuan from China Construction Bank's Shenzhen branch, highlighting the financial backing for its data asset initiatives [1]. - This project is the first of its kind among Greater Bay Area media groups, showcasing a comprehensive model for data asset operation in the media sector [1]. Group 2: Digital Transformation - The successful inclusion of data assets into the balance sheet is a major step in Shenzhen Media Group's digital transformation, allowing the company to highlight the value of its data resources [1][2]. - The group aims to deepen the development and application of data assets, driving content innovation, optimizing communication, and expanding industries [2]. - The initiative is part of a broader effort to activate previously dormant data, transforming news data and user behavior data into valuable resources through a five-step governance process [1].