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构建超级交易平台,推动文化与市场深度融合
Nan Fang Du Shi Bao·2025-05-21 22:16

Core Insights - The 21st Shenzhen International Cultural Industries Fair (Cultural Fair) has become a significant cultural event in China, serving as a platform for cultural exchange, trade, and high-quality development [1][2] - The fair has accumulated a total transaction volume exceeding 3 trillion yuan, showcasing over 2 million cultural creative products from around the world [2] - The fair emphasizes the integration of culture and technology, attracting over 300 leading brands, including new participants from various countries [2][3] Group 1 - The Cultural Fair serves as a "super trading platform" for cultural products and services, facilitating the optimization of cultural resources and promoting cultural exchange and trade [1][3] - The market-oriented participation in the fair has increased significantly, with the proportion of market-driven exhibitions rising from 50% to 75% [2] - The fair has established itself as a global hub for cultural industry product display, international procurement, and investment promotion, with participation from 108 countries and regions [3] Group 2 - The fair has implemented 22 promotional measures to enhance transaction capabilities, focusing on upgrading scenarios, channels, and services [3] - The event has become a vital platform for the circulation of innovative cultural products and services, contributing to the overall prosperity of the national cultural industry [3] - The fair supports the internationalization of Chinese cultural products, facilitating their entry into global markets and fostering cooperation between domestic and foreign enterprises [3]