品牌营销莫打“擦边球”

Core Viewpoint - The recent court ruling against Hisense Group's subsidiary, Juhua Technology, emphasizes the importance of ethical marketing practices and warns against commercial defamation, highlighting that damaging competitors' reputations is counterproductive [1][2]. Group 1: Legal and Ethical Implications - The court found that the statements made by the "Vidda official Weibo" account in November 2021 constituted commercial defamation, which is defined as actions that harm another's reputation and infringe on their rights [1]. - The ruling serves as a reminder that seemingly harmless marketing tactics, such as wordplay or puns, can lead to legal repercussions if they cross ethical boundaries [1]. Group 2: Market Strategy and Consumer Trust - Companies are encouraged to focus on market stability and product quality rather than resorting to disparaging competitors, as true consumer recognition comes from delivering good products [1]. - The article advocates for businesses to align their strategies with consumer needs and market positioning, emphasizing the importance of winning market share through product excellence rather than negative marketing tactics [1].