四川展团今日亮相深圳文博会 将发布157个重大文化产业投资项目，总投资超1300亿元

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair will be held from May 22 to 26 at the Shenzhen International Convention and Exhibition Center, showcasing Sichuan's unique IPs such as "Nezha," "Giant Panda," and "Sanxingdui" [3] - Sichuan will adopt a "1+2" exhibition format, featuring a 990 square meter Sichuan pavilion themed "Cultural and Tourism Integration, Diverse Images of Sichuan," highlighting the province's cultural and tourism development [3] - The Sichuan pavilion will include four display areas: key scene display area, cultural and technological integration display area, cultural and tourism integration display area, and Tianfu cultural market display area, featuring 73 key cultural enterprises from the province [3] Group 2 - The key scene display area will showcase the box office and cultural impact of the movie "Nezha: Birth of the Demon Child," archaeological discoveries from the Mengxi River site, and new progress in Shu Road archaeological investigations [3] - The cultural and technological integration display area will present the latest achievements in cultivating new cultural enterprises and developing new cultural formats and consumption models [3] - The cultural and tourism integration display area will highlight Sichuan's international brands, including "Land of Abundance," "Leisurely Sichuan," "Panda Home," and "Ancient Shu Civilization," along with new tourism products [3] - The Tianfu cultural market display area will feature marketable cultural products with Sichuan characteristics [3] Group 3 - Two supporting activities will be conducted: an investigation of outstanding cultural enterprises in Shenzhen and a major cultural industry project investment promotion conference [4] - At the investment promotion conference, Sichuan will announce 157 major cultural industry investment projects with a total investment exceeding 130 billion yuan [4]