晨光乳业“供港”商标被指擦边 产品多次抽检不合格黑猫投诉34条

Core Viewpoint - The controversy surrounding the "供港壹号" trademark of Morningside Dairy highlights potential consumer deception regarding the product's availability in Hong Kong, raising questions about the company's marketing practices and the implications of its branding strategy [2][5][6]. Group 1: Trademark Controversy - Morningside Dairy's "供港壹号" trademark has been criticized for potentially misleading consumers, as some claim they have never seen the product in Hong Kong [2][5]. - The company states that "供港壹号" was launched in 2017 to commemorate the 20th anniversary of Hong Kong's return, indicating that the trademark has been in use for 8 years [3][6]. - A lawyer noted that the term "供港" implies a supply specifically for the Hong Kong market, which could mislead consumers due to vague marketing [3][7]. Group 2: Product Quality Issues - Morningside Dairy has faced multiple reports of product quality issues, including non-compliance with safety standards related to bacterial counts and odors [4][11][14]. - Recent consumer complaints on platforms like Black Cat Complaints indicate ongoing concerns about product quality, with reports of spoiled milk being delivered [16]. Group 3: Legal Disputes - Morningside Dairy has been involved in legal disputes over the "供港" trademark, including a case against Wen's Dairy for alleged trademark infringement, which resulted in a court ruling favoring Morningside [9][10]. - The company has successfully defended its trademark in court, with rulings stating that its registration does not impede fair competition [10].