智通财经网·2025-05-22 01:04Group 1 - Nike is returning to Amazon after exiting in 2019 as part of efforts to restore growth and repair relationships with key wholesale partners [1] - The return is driven by Nike's CEO Elliott Hill, who emphasizes a commitment to wholesale partners like Dick's Sporting Goods and Foot Locker [1] - Nike aims to invest in its market presence to provide suitable products and personalized experiences across various shopping channels, including Amazon [1] Group 2 - Amazon has faced tension with brands due to issues with counterfeit products and competition from its private label offerings [2] - Not being on Amazon poses a high risk for brands, as many consumers use the platform for quick searches, potentially losing business to competing products [2] - Nike previously struggled to control the sale of its products on Amazon, leading to challenges in managing product listings and verifying authenticity [2]