美琪大戏院焕新回归 原版音乐剧《SIX》开启中国首演

Group 1 - The Shanghai Meiqi Grand Theatre has reopened with the original West End musical "SIX," which is expected to attract over 80,000 audience members during its 64 performances [1] - The first round of ticket sales for "SIX" saw nearly 10,000 tickets sold out on the opening day, with 600 premium tickets selling out in just 3 minutes, indicating strong market demand [1] - Over 40% of the audience for "SIX" are from outside Shanghai, and more than 50% of ticket buyers are under 25 years old, reflecting a growing trend of attracting younger consumers to the theatre [1] Group 2 - "SIX" has won 35 international theatre awards since its UK premiere in 2017, and its unique musical style and visual appeal have led to over 316 million views on TikTok [1] - The Shanghai Theatre Arts Center aims to introduce the latest international works to Chinese audiences, despite challenges in audience recognition of new productions [1] - The musical is part of the 2025 Shanghai Jing'an Modern Theatre Festival and collaborates with local commercial districts to create combined ticket and dining offers, enhancing cultural consumption [1] Group 3 - The Meiqi Grand Theatre has undergone multiple renovations to accommodate high-tech stage requirements, including rebuilding the stage structure and upgrading mechanical systems [2] - The theatre has created social spaces for audience interaction, including a "theatre social lounge" and a beverage service area with themed drinks [2] - The goal is to drive surrounding business activities and create immersive travel experiences through theatre [2]