发力提振“消费力”，消费金融与经济同频共振

Core Viewpoint - The consumption finance sector in China is positioned as a strategic driver for boosting domestic demand, especially with the recent policy support aimed at enhancing consumer credit services [1][4]. Group 1: Industry Development - Consumption finance refers to loan services aimed at fulfilling daily consumer borrowing needs, characterized by no collateral, high approval efficiency, and the ability to provide financial support to a broader population [2]. - The industry has evolved over 45 years, with significant growth driven by China's large population and rising consumer spending levels since the economic reforms [2]. - Historically, consumption finance focused on high-end customers in first and second-tier cities, but there remains a substantial untapped market among lower-tier cities and rural areas [2][3]. Group 2: Market Trends - In 2023, consumer finance is experiencing growth due to supportive policies and economic recovery, with a notable increase in personal consumption loans [4]. - Data from the Sichuan Financial Regulatory Bureau indicates a 12.65% year-on-year increase in personal consumption loan balances as of March [4]. - National statistics show urban and rural residents' per capita consumption expenditures grew by 4.8% and 5.9%, respectively, in the first quarter of 2025 [4]. Group 3: Technological Innovation - WeBank, as China's first digital bank, has played a crucial role in expanding consumption finance through innovative products like WeLiangDai, which meets the online and convenient financial needs of the public [3][6]. - WeLiangDai has reached nearly 70 million customers, with over 40% located in third-tier cities and below, effectively addressing the financial service gap for long-tail customers [3][5]. - The product has also implemented inclusive features, such as sign language video support and voice command functionalities, to serve clients with disabilities [6].