SZAP(SZ:000061) Yang Guang Wang·2025-05-22 02:45Core Insights - The rapid promotion and layout of e-commerce in rural areas are enhancing agricultural product sales channels, increasing farmers' income, and stimulating rural consumption [1] Group 1: E-commerce and Agricultural Products - E-commerce is expanding in rural areas, helping to connect farmers with broader markets and improve their income [1] - The "first mile" of agricultural product distribution remains a challenge due to inadequate logistics coverage in remote areas [1] - Live streaming has become a successful method for promoting local agricultural products, as demonstrated by the sales of fresh蕨麻 (fiddlehead fern) in Qinghai [3][6] Group 2: Logistics and Distribution Challenges - The logistics system in rural areas is still developing, with a significant imbalance between incoming and outgoing packages, particularly in Qinghai [6][8] - The local postal service is exploring "direct shipping from the production site" models to enhance the distribution of agricultural products [7] - The current logistics challenges include a low ratio of outgoing to incoming packages, which is reported to be over 1:10 in some areas [7][8] Group 3: Regional Initiatives and Success Stories - In Yunnan, the apple industry has seen significant growth, with over 90% of local farmers engaged in apple cultivation, and logistics improvements facilitating the distribution of apples nationwide [11][14] - The establishment of a "county, town, and village" logistics system in Yunnan has improved the efficiency of agricultural product distribution [13] - The local government and companies are implementing policies to support agricultural product logistics, resulting in a more balanced cost structure for shipping [13][14]