Xin Hua Cai Jing·2025-05-22 03:01Core Viewpoint - Li Auto has adjusted its annual production target for 2023 to 640,000 vehicles, down from the initial target of 700,000, primarily due to underwhelming sales performance in the first four months of the year [2][3]. Group 1: Sales Performance - In April 2023, Li Auto delivered 33,900 vehicles, a year-on-year increase of 31.61% but a month-on-month decrease of 7.46%, ranking third among new energy vehicle brands [3]. - From January to April 2023, Li Auto's cumulative deliveries reached 126,800 vehicles, also placing it third in the new energy vehicle sector [3]. - The sales of key models have declined significantly, with the Li L9 dropping below 4,000 units in April, and the Li L8 and L7 also experiencing substantial decreases in cumulative sales [3][4]. Group 2: Model Adjustments and Future Plans - Li Auto has increased its sales target for its pure electric series from 50,000 to 120,000 units, while reducing the target for its extended range series [4]. - The upcoming launch of the Li i8, the company's first pure electric SUV, is expected to enhance sales performance due to its competitive pricing and specifications [4]. - The company plans to launch a second pure electric SUV, the Li i6, in the fourth quarter of 2023 [5]. Group 3: Internal Adjustments and Market Strategy - Li Auto is implementing internal changes by restructuring its retail operations into five major regions to enhance sales and customer experience [6]. - The company is actively expanding its overseas market presence, with plans to officially launch international operations in 2025 and has made progress in Central Asia and the Asia-Pacific region [7]. - Li Auto aims to achieve sales growth through product upgrades, expanding its sales network, and enhancing marketing efforts while accelerating its international expansion [7].