Zheng Quan Zhi Xing·2025-05-22 04:38Investment Thesis - The company is expected to benefit from a decline in raw material costs, leading to a significant recovery in profitability, with packaging oil gross margin increasing by 2.28 percentage points to 13.51% and meal gross margin increasing by 3.20 percentage points to 4.65% in 2024 [1][2] - The company plans to expand its distribution channels, with a net increase of 103 distributors to a total of 1,305 in 2024, and online direct sales revenue is projected to grow by 30.22% [1][2] - The company is investing 1 billion yuan to establish a 1 million tons/year edible oil processing project in Weinan, Shaanxi, to capture the consumption upgrade opportunities in the northwest market [1][2] Financial Performance - The company's revenue decreased by 15.12% year-on-year, despite a 3.30% increase in the sales volume of its food processing business, indicating that the revenue decline was primarily due to lower product prices following raw material cost reductions [2] - The company is expected to maintain a favorable gross margin level due to a continued easing of raw material supply and demand in 2025 [2] Product and Market Strategy - The company is focusing on product marketing and market development, optimizing its sales organization, and establishing special teams for recruitment, while also introducing new products such as sesame oil and promoting high-value products like high oleic canola oil and tea oil [2] - The company has five production bases with reasonable capacity utilization, and ongoing projects in Maoming and Changsha are still under construction [2] Earnings Forecast - The expected EPS for 2025, 2026, and 2027 are 0.65 yuan, 0.83 yuan, and 1.02 yuan respectively, with corresponding dynamic PE ratios of 15, 12, and 9 times [3] - The company is given a target price of 16.25 yuan based on a 25 times PE for 2025, with a "buy" rating assigned [3]