Core Viewpoint - The launch of "High Aroma Sugar-Free Tea" by the company represents a significant innovation in the tea beverage market, emphasizing health and authentic tea flavor through advanced extraction technology [1][13]. Group 1: Product Innovation - "High Aroma Sugar-Free Tea" is developed based on the company's 13 years of expertise, utilizing a proprietary "Kung Fu Tea Extraction Process" to deliver a rich tea aroma and zero sugar formula [1][5]. - The product aims to meet the growing demand for "low sugar, high aroma" tea beverages among younger consumers, redefining the market's upgrade direction towards authentic tea flavor [3][8]. - The tea is made from natural tea leaves, overcoming the perception that "sugar-free equals tasteless," and offers a complex flavor profile with rich floral and tea aromas [3][5]. Group 2: R&D and Quality Assurance - The company emphasizes meticulous attention to detail in every production stage, from extraction time and temperature to tea-water ratios, ensuring a consistent and rich flavor profile even under high temperatures [5][10]. - According to a report from the Chinese Academy of Agricultural Sciences, the new product ranks first in three core indicators: color, aroma, and taste within the industry [5]. Group 3: Cultural and Market Positioning - The launch reflects the company's commitment to integrating Chinese tea culture with modern innovation, aiming to present a product that embodies both traditional tea essence and contemporary lifestyle [7][10]. - The company has established a full industry chain from tea garden to cup, leveraging the expertise of seasoned tea scholars to transform ancient tea-making wisdom into standardized production processes [8][10]. - The CEO highlighted the importance of collaboration among tea professionals to elevate the quality standards in the tea industry, acknowledging the contributions of other brands in pioneering sugar-free tea [8][10]. Group 4: Market Response and Future Plans - The initial stock of "High Aroma Sugar-Free Tea" sold out within two hours on online platforms such as JD.com and Tmall, indicating strong market demand [10][13]. - The company plans to continue exploring collaborations to promote the cultural significance of tea as a national beverage, aiming to reshape the value standards of tea beverages globally [13].
布局茶饮料赛道 小罐茶•高香无糖茶新品上市
Cai Jing Wang·2025-05-22 05:35