Workflow
全力推动自主品牌从“单点突破”迈向“体系化成功” 广汽集团聚焦重构大研发体系

Group 1 - GAC Group is implementing a comprehensive reform of its independent brand integration to adapt to rapid technological and market changes, aiming for a sales target of 2 million units by 2027 [1] - The company is restructuring its large R&D system centered around the Integrated Product Development (IPD) process, enhancing group-level R&D capabilities [1][2] - The new R&D system focuses on a "market + technology" dual-driven product development model, integrating various departments to strengthen systematic innovation capabilities [1][2] Group 2 - The reform emphasizes building a user-centered core product development capability, aiming to shorten the product development cycle from 26 months to between 18 and 21 months, while reducing R&D costs by over 10% [2] - GAC plans to launch 16 new and mid-cycle models over the next three years, leveraging synergies among its three major independent brands [2] - The company is enhancing its marketing, communication, and service channels to improve user experience and address diverse user needs with various powertrain options [2] Group 3 - GAC Group is expanding its international presence under the ONE GAC brand, targeting over 100 countries and regions with more than 1,000 outlets in the next three years [3] - The company plans to create a product matrix for overseas markets, introducing nine new models and focusing on localized production in strategic regions [3] - Since the implementation of the "Panyu Action," GAC has achieved preliminary results in its R&D reform and aims to transition from "single-point breakthroughs" to "systematic success" for its independent brands [3]