香港文体旅局：香港旅游业正强劲复苏 世界级首选旅游目的地的地位持续巩固

Core Insights - Hong Kong's tourism industry is set to benefit from the release of the "Hong Kong Tourism Development Blueprint 2.0" by the end of 2024, which outlines four development strategies and 133 specific measures aimed at reinforcing Hong Kong's status as a world-class tourist destination [1][2] - The tourism sector has shown strong recovery, with approximately 16.08 million visitors recorded from January to April 2025, marking a 10% increase compared to the same period last year [1] - During the recent Labor Day holiday, inbound travelers reached about 1.1 million, a significant year-on-year increase of approximately 22%, indicating robust demand for Hong Kong as a travel destination [2] Group 1 - The "Blueprint 2.0" emphasizes a "quality over quantity" approach to tourism, focusing on enhancing service quality and leveraging Hong Kong's unique advantages as an international tourism city [2] - The number of mainland visitors has remained stable, with 12.06 million recorded, while non-mainland visitors reached 4.02 million, reflecting increases of about 8% and 17% respectively [1] - The Southeast Asian market has shown particularly strong growth in visitor numbers, contributing to the overall positive trend in Hong Kong's tourism recovery [1] Group 2 - The government and industry stakeholders are actively responding to the strategies outlined in the "Blueprint 2.0," focusing on product innovation, market expansion, smart tourism, and improving service quality [1][2] - On May 2, 2025, a record high of approximately 303,000 inbound travelers was recorded, with mainland visitors accounting for about 267,000, representing a year-on-year increase of 39% [2] - The government aims to enhance traditional tourism strengths while exploring new resources through events and festivals to invigorate the city's tourism atmosphere [2]