从无市弃树到日发货量突破3万斤！三代传承里的高州荔枝产业缩影丨荔乡三代人

Core Viewpoint - The article highlights the transformation of the high-quality lychee industry in Gaozhou, showcasing the generational efforts of the Zhong family in adapting to market changes and leveraging modern technology for sales and distribution [12][81]. Group 1: Historical Context - In the 1980s, the lychee industry in Gaozhou faced challenges, with initial efforts by Zhong Peijiang to cultivate lychee amidst a lack of knowledge about profitable crops [16][18]. - The expansion of lychee cultivation led to market oversupply, causing prices to plummet in the late 1990s, resulting in many orchards being abandoned [20][21]. - Zhong Peijiang began to innovate by grafting new lychee varieties to improve quality and yield, which was later validated by national agricultural technology initiatives [30][31]. Group 2: Second Generation Innovations - In 2016, Zhong Weiliang introduced e-commerce to the family business, capitalizing on the rapid growth of online sales and logistics technology [38][40]. - The daily shipping volume of lychees increased significantly, reaching over 30,000 pounds in 2023, with a consistent premium price strategy that ensured high-quality produce [45][44]. - Zhong Weiliang established a quality control system that included multiple sorting stages to maintain high standards, which helped stabilize prices above market averages [50][60]. Group 3: Third Generation Strategies - Zhong Mingxuan, the youngest generation, is exploring live streaming as a sales channel, aiming to connect with younger consumers and enhance brand storytelling [65][67]. - The family has embraced digital marketing strategies, with a focus on creating engaging content that highlights the heritage and quality of their lychees [71][79]. - The local government has supported e-commerce initiatives, leading to a high penetration rate of online sales among lychee farmers in the region [78]. Group 4: Industry Implications - The evolution of the Zhong family's business reflects broader trends in the lychee industry, including the shift towards quality over quantity and the integration of technology in agricultural practices [81][82]. - The story of the Zhong family serves as a microcosm of the high-quality development trajectory of the lychee industry in Guangdong, emphasizing the importance of innovation and adaptability [83].