Mei Ri Jing Ji Xin Wen·2025-05-22 08:22Core Viewpoint - Li Auto has adjusted its annual production target to 640,000 units, down from an initial target of 700,000 units, with specific goals of 520,000 units for the range-extended L series and 120,000 units for pure electric products, including MEGA [1] Group 1: Sales and Production Adjustments - The adjustment in production targets reflects a shift in focus towards increasing sales of pure electric products while reducing the target for the range-extended L series [1] - Li Auto's sales performance from January to April showed a total of 127,000 units sold, marking a 19.4% year-on-year increase, but still lagging behind competitors like XPeng [3][4] - The company is facing increased competition in the range-extended segment, with new models from competitors expected to launch in 2025 [3] Group 2: Product Launches and Market Strategy - To boost sales, Li Auto launched the L series smart upgrade model in early May, featuring enhancements in driver assistance technology [4] - Despite the new model release, order volumes have shown fluctuations, with a decrease noted in the third week of May [4] - Li Auto plans to release the i8 in July and the i6 later in the year, with a focus on user value rather than just internal sales targets [5] Group 3: Market Position and Future Outlook - Li Auto aims to establish itself as a leading brand in the pure electric vehicle segment within three years, emphasizing the importance of user experience and service [5] - The MEGA model has performed well, with around 8,000 pre-orders since its recent launch, indicating strong market interest [4]